#TheHeroInMe Recently in June 2015 the blood bank of the Institute of Hematology and Blood Transfusion Central has fallen into a serious shortage of A and O type, endangering lives of thousands of patient who are in need of blood transfusion.More than ever, they are yearning for chivalrous heroes to appear and save the day. #TheHeroInMe is the type of campaign that encourage people to unleash their inner heroes and lend a helping hand to those in need.
This digital portfolio provides the an overview of #TheHeroInMe campaign. It includes our Strategic Plan, Creative Execution, The Showcase photos and summary, and finally a delicate blog page where we reflect on the feedback received.